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The Importance of Presenting

Presenting is more than showing your slides: it is about making your ideas visible, understandable, and inspiring to others. As a Creative Technologist, you often work on projects that combine design, interaction, and technology. These projects can be complex or unfamiliar to your audience. By presenting them clearly, you ensure that clients, teammates, or stakeholders see the value of your work.

Why is this important? Because good ideas have little impact if no one understands or supports them. Presenting helps you create enthusiasm, build trust, and gain acceptance for your concepts. It is a professional skill that turns prototypes and research into stories that convince and connect. Strong presentation skills make the difference between an idea that stays on paper and an idea that gets realized.

Starting Points

  • Practice explaining your project to someone outside your field. Notice where you need to simplify.
  • Use visuals, demos, or short stories to bring your concept to life.
  • Focus on the key message: what do you want your audience to remember?

Key Points

  • You adapt your presentation to your audience: technical details for peers, big-picture impact for clients.
  • You use clear structure: introduction, main points, conclusion.
  • You pay attention to tone, body language, and engagement.
  • You connect presenting with your design process: it is part of building support for your work.

Presentation Formats Overview

Presentation Type Main Goal Typical Audience Key Tips
Portfolio Case Showcase your process and skills Teachers, employers, clients Be concise, highlight your role, combine process and outcomes
Client Presentation Convince and recommend a solution Clients, stakeholders Focus on client needs, keep it relevant, make it tangible with visuals
Demo Show how your prototype or system works Clients, peers, teachers Keep it short, test setup in advance, have a backup plan
Public Presentation Inspire and share impact broadly General public, conferences, expos Tell a story, simplify language, use visuals and enthusiasm
Pitching Persuade quickly and powerfully Clients, investors, mixed audiences Use a sharp structure (problem → solution → impact), keep it under 5 minutes, inspire confidence