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User Journey Mapping

User Journey Mapping is a method to visualize the steps a user goes through when interacting with a product or service. For example, mapping how a visitor discovers, interacts with, and leaves your installation.

Why is this relevant to you? As a Creative Technologist, mapping the user journey helps you understand user needs, pain points, and opportunities for improvement. It also ensures your design aligns with stakeholder expectations.

Starting Points

  1. Define the scenario and user persona.
  2. List the steps the user takes and what they experience at each step.
  3. Collect data from observations, interviews, or tests to inform the map.

Key Points

  1. A journey map shows both positive and negative experiences.
  2. Include touchpoints, emotions, and potential improvements.
  3. Use the map to guide design decisions and focus prototyping.
  4. Share the map with stakeholders to align on the user experience.